BBB REVIEWS: Purple New Mattress


BBB REVIEWS: Purple New Mattress


Purple New Mattress


BetterBedderBureau | Verdict |

  • The New Purple mattresses are consistently rated among the best hybrid mattresses.
  • Higher than average price point for hybrids
  • Purple’s line of mattresses offer wonderful conforming support.

·         Exceptionally cool (temperature neutral – especially the new purple mattress)

·         Multiple thickness and firmness options

·         Highly conforming, reducing pain and providing great pressure relief

·         Sleeps exceptionally cool

·         Very good motion isolation

·         Free shipping in the contiguous U.S.


·         Relatively heavy and difficult to move

·         Fair edge support

·         High price-point for New Purple mattress

Ready to Buy?

[link to manufacturer] [link to shareasale]                                                                                 ­

[link to amazon affiliation]

BetterBedderBureau |Findings |

Purple offers two mattresses that are quite a bit different than the typical mattress you’ll find in a store or online. Both the Purple Mattress and the New Purple use a proprietary buckling column gel (known as ‘Smart Grid’) in the comfort layer. It provides a unique feel that is equally pressure relieving and cool to sleep on.

The New Purple mattress, as a hybrid bed, is a favorite here at BBB. Purple has again made use of their Smart Grid technology in the comfort zone that tops these hybrid mattresses. The New Purple is available in three thicknesses – 11″, 12″, and 13″ – and firmness ranges between Medium Soft (4.5), Medium (5.5), and Medium Firm (6.5) depending on which model you select.

Overall, owner experiences and our own testing shows the New Purple to be of the utmost quality. As you can see below, we have given it many different awards. The Purple original also rates highly, especially at its price point.

Read on to learn more about Purple’s mattresses.

[link to manufacturer] [link to shareasale] [link to amazon affiliation]





What Type of Sleeper Is Best Suited for a Purple Mattress?


Based on our customer feedback, Purple and New Purple mattresses received the following grades among sleepers of different weights and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different mattresses. Sleeper comfort and spinal support are the most important factors when it comes to selecting a mattress.

As you can see from our ratings above, The New Purple, on the other hand, is exceptional for every body profile and sleep style. It has give in the areas where you dig further into the mattress, like your shoulders and hips, at the same time giving you mid-back support. We recommend the 4″ model for heavier sleepers and the 2″ for those of you who are lighter weight.

For more information on sleeping positions please see our guides for side, back, stomach and combination sleepers.


Our testing process found the Purple and New Purple should also be great for you if…


  • You haven’t found the right comfort in a memory foam or innerspring mattress.
  • You sleep warm and require a mattress to better disperse heat.
  • You have sensitive pressure points that need to be lightly cushioned against. Especially, in your shoulders, hips, and lower back.
  • You sleep with a partner and want to limit the movement you feel on the bed.

Learn more about this mattress below in our full review.

[link to manufacturer] [link to shareasale] [link to amazon affiliation]

All the details

FIRMNESS 4.5 (Medium Soft 13”) , 5.5 (Medium 12”) , 6.5 (Medium Firm 11”)
QUEEN PRICE $1,599 (11”) , $2,199 (12”) , $2,799 (13”)
WARRANTY 10 Year, Non-prorate
Durability 3 – The hyper-elastic polymer on top of pocketed coils and the reinforced perimeter make for a highly durable bed. Our testing found it should offer above-standard durability.
Motion Isolation 4 – New Purple owners find the bed entirely removes any movement from a partner and our own testing procedure backs this up.
Off-gassing 4 – Customers do not report any issues with off-gassing and our testing showed this to be true.
Conforming 4 – The Smart Grid system is designed to conform to your body’s profile and owners report feeling supported. Points of pressure are reduced with the New Purple.
Sex 4 – As a very responsive mattress, the New Purple offers good bounce back that you’ll find suitable for amorous activity
Temperature Neutrality 5 – Customer data shows the New Purple disperses body heat very effectively. The BBB testing lab shows sleepers remain cool on the bed.
Edge Support 3 – The reinforced perimeter offers solid edge support, whether you are sleeping or sitting near the edge of the bed.
Noise 4 – There are no complaints of noise with the New Purple, nor did our testing show any issues.
Light side sleeper under 130 LBS 3
Average side sleeper between 130 LBS – 230 LBS 4
Heavy side sleeper over 230 LBS 3
Light back sleeper under 130 LBS 4
Average back sleeper between 130 LBS – 230 LBS 4
Heavy back sleeper over 230 LBS 4
Light stomach sleeper under 130 LBS 3
Average stomach sleeper between 130 LBS – 230 LBS 4
Heavy stomach sleeper over 230 LBS 3
Firmness Rating 4.5 (Medium Soft) , 5.5 (Medium) , 6.5 (Medium Firm)
Thickness 11″ , 12” , 13”
Support Core Components 7 1/2″ Pocketed Coils
Comfort Layer Components 2″ ‘Smart Comfort Grid’ Buckling Column Gel (11”)

3″ ‘Smart Comfort Grid’ Buckling Column Gel (12”)

4″ ‘Smart Comfort Grid’ Buckling Column Gel (13”)

Cover Components 98% Polyester , 2% Spandex
Twin Not Available
Twin Extra Long (XL) 38W” x 80L” x 11” , 12” , 13”
Full 54W” x 75L” x 11” , 12” , 13”
Queen 60W” x 80L” x 11” , 12” , 13”
King 76W” x 80L” x 11” , 12” , 13”
California King 72W” x 84L” x 11” , 12” , 13”
Twin Not Available
Twin Extra Long (XL) $1,299 (11”) $1,899 (12”) $2,499 (13”)
Full $1,499 (11”) $2,099 (12”) $2,699 (13”)
Queen $1,599 (11”) $2,199 (12”) $2,799 (13”)
King $1,899 (11”) $2,699 (12”) $3,499 (13”)
California King $1,899 (11”) $2,699 (12”) $3,499 (13”)
Sleep trial 100 Nights
Refund Full
Warranty 10-Year Non-Prorated
Warranty Transfer Non-Transferable
Delivery The New Purple is not compressed and ships with free white glove delivery
Availability Purple ships mattresses anywhere in the United States and Canada.
White Glove Delivery The New Purple is offered with free in-home setup
Old Mattress Removal The New Purple is offered with free old mattress removal
Customer Service 7 out of 10 owner experiences show customers have had a positive experience with Purple, irrespective of whether or not they liked their mattress.
Company History Purple, Inc was founded in 2015 following a successful Kickstarter campaign that raised more than $170,000 in 45 days. Purple mattresses first became available for purchase in January 2016; the New Purple was introduced in 2018.
BBB Rating A
Physical Stores Purple does not operate any brick-and-mortar locations.
Phone 1-844-642-5613


[link to manufacturer] [link to shareasale] [link to amazon affiliation]

Disclosure | Our Review Process | This BetterBedderBureau Review is a collation of over 12,000 verified customer experiences from more than 39 unique sources and spent over 30 hours testing in an independent lab for this review. This research is supported by you, our readers, through our independently chosen links.­­

By |2019-01-15T03:44:27+00:00January 7th, 2019|BBB REVIEWS, BETTER BEDS|Comments Off on BBB REVIEWS: Purple New Mattress